Links
Anchor text quality
Fewer than 20% of anchors are generic ("click here", "read more")
What we check
Fewer than 20% of anchors are generic ("click here", "read more")
Why it matters
Anchor text tells people and crawlers what is on the other side.
How to fix it
Replace "click here" with a description of the destination.
How it affects your score
This check sits in Links, which is worth 10% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.