Search optimisation
HTTPS
Page is served over HTTPS with a valid certificate
What we check
Page is served over HTTPS with a valid certificate
Why it matters
Browsers warn on insecure pages and search engines prefer HTTPS.
How to fix it
Install a valid certificate and serve the page over HTTPS.
How it affects your score
This check sits in Search optimisation, which is worth 25% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.