Content optimisation
H1 length
H1 is 5–70 characters
What we check
H1 is 5–70 characters
Why it matters
Long H1s get truncated and dilute the page topic for search engines.
How to fix it
Trim the H1 to 5–70 characters and move the detail into the body.
How it affects your score
This check sits in Content optimisation, which is worth 30% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.