Content optimisation
Title tag present
A non-empty <title> exists
What we check
A non-empty <title> exists
Why it matters
Without a title, search engines invent one from page text and your result looks accidental.
How to fix it
Add a <title> in the <head> describing this page in 50–60 characters.
How it affects your score
This check sits in Content optimisation, which is worth 30% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.