Content optimisation
H1 present
Exactly one H1 exists on the page
What we check
Exactly one H1 exists on the page
Why it matters
The H1 is the clearest signal of what a page is about for readers and crawlers alike.
How to fix it
Add a single H1 that states the page topic.
How it affects your score
This check sits in Content optimisation, which is worth 30% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.