Content optimisation
Meta description present
A meta description tag exists
What we check
A meta description tag exists
Why it matters
Without one, search engines write your snippet for you from whatever text they find.
How to fix it
Add a meta description of 140–158 characters summarising the page.
How it affects your score
This check sits in Content optimisation, which is worth 30% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.