Content optimisation
Title length
Title is 50–60 characters; warn under 30 or over 60; critical over 70
What we check
Title is 50–60 characters; warn under 30 or over 60; critical over 70
Why it matters
Long titles get cut off in results, so the part that persuades people never shows.
How to fix it
Rewrite the title to 50–60 characters, front-loading the topic.
How it affects your score
This check sits in Content optimisation, which is worth 30% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.