Content optimisation
Title keyword repetition
No single word repeated more than twice in the title
What we check
No single word repeated more than twice in the title
Why it matters
Repeated words read as spam to people and add nothing for search engines.
How to fix it
Remove duplicated words and keep one clear phrase.
How it affects your score
This check sits in Content optimisation, which is worth 30% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.