Content optimisation
Meta description length
Description is 140–158 characters; warn outside 120–165
What we check
Description is 140–158 characters; warn outside 120–165
Why it matters
Too short wastes the space; too long is truncated mid-sentence.
How to fix it
Aim for 140–158 characters with a reason to click.
How it affects your score
This check sits in Content optimisation, which is worth 30% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.