Content optimisation
H1 and title alignment
H1 and title share at least one significant term
What we check
H1 and title share at least one significant term
Why it matters
When the H1 and title disagree, the page looks like it is about two things.
How to fix it
Use the same core phrase in both.
How it affects your score
This check sits in Content optimisation, which is worth 30% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.