Content optimisation
Heading hierarchy
No heading level is skipped (H1 → H3 without H2)
What we check
No heading level is skipped (H1 → H3 without H2)
Why it matters
Skipped levels make the page outline harder to follow, especially with a screen reader.
How to fix it
Use headings in order: H1, then H2, then H3.
How it affects your score
This check sits in Content optimisation, which is worth 30% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.