Content optimisation
Body word count
At least 300 words of body content; warn below, critical below 100
What we check
At least 300 words of body content; warn below, critical below 100
Why it matters
Very short pages rarely answer a search well enough to rank for it.
How to fix it
Expand the page to cover the question a visitor arrived with.
How it affects your score
This check sits in Content optimisation, which is worth 30% of the overall score. A critical result costs the full weight of the check; a warning costs half. If we can't measure it on your page, we leave it out of the score entirely.